Here "ruler" refers to Satan. See how you translated this in [John 12:31](../12/30.md). AT: "Satan who rules this world"
# ruler ... is coming
Here Jesus implies that Satan is coming to attack him. AT: "Satan is coming to attack me" (See: [[rc://en/ta/man/translate/figs-explicit]])
# in order that the world will know
Here the "world" is a metonym for the people who do not belong to God. AT: "in order that the ones who do not belong to God may know" (See: [[rc://en/ta/man/translate/figs-metonymy]])